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New buyer interest

Houses remain the most popular choice for new buyers, but the proportion of prospective purchasers looking for apartments is on the rise.

Looking to buy?

Hometrack report that over 30% of new buyers are currently looking for a flat, with more than 1 in 4 (27%) specifically seeking a 1- or 2-bed apartment, up from 22% a year ago.

3-bed houses remain the most sought-after property type, but at 39% the proportion of new buyers looking for these has fallen by 5% year-on-year.

Such a demand dynamic reflects both the continued shift back to city-centre living and continued interest in value-for-money and energy-efficient homes.

Source: Dataloft, Hometrack, 2023

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